The New “Normal” Barbie Doll

Lammily is the first doll to not be enhanced
Lammily with a stitches mark

Lammily with a stitches mark

“Average is Beautiful” is the slogan for the new Lammily doll that refers to itself as the “Normal Barbie.” This doll was designed around the body type of an average 19-year-old American woman and is meant to represent realistic beauty.

Along with an average body type, buyers can also purchase a special sticker package to add and remove marks. These marks include freckles, glasses, blushing, adhesive bandages, moles, temporary tattoo, stitches, scrapes and scratches, bruises, casts, scars, mosquito bites, grass and dirt stains, according to Yahoo.

These special stickers can be bought for 6 dollars each and the doll itself can be bought online and now in stores for 25 dollars. The concept of the doll, and these marks, is to give young girls a realistic standard of the female body.

The artist and designer behind Lammily is Nickolay Lamm who created a prototype of the doll back in 2013. He originally created Lammily as an “art project of sorts” to show a side-by-side comparison with an average woman’s body against idealistic blond Barbie, according to CNN.

The positive feedback urged Lamm to launch a crowdsurfing campaign which had more than 13,621 backers, with also 19,000 dolls preordered according to Lammily’s website.

At this time, the only type of Lammily doll that can be bought is a white, brunette but Lammily has plans to create diversity in future dolls.

“In 2015, we’re hoping to extend the line to embrace diversity,” as stated on Lammily’s FAQ section,
From race to body type, we want this doll to be the true you!”

Lammily has also named Pamela Thompson has the new designer for Lammily fashion. Thompson has worked with some notable people like Betsy Johnson and Heatherette and celebrities like Paris Hilton, Fergie, Kirsten Dunst and more.

Lammily describes the outfits as “sharp and fun, while sensible” according to their website.

Although Lammily may seem like a revolutionary step away from idealistic standards of beauty not everyone is getting on the Lammily bandwagon. Mehak Anwar, a writer for, describes her hostility against this new “normal” doll.

“In this case, ‘normal’ and ‘average’ means all things I’ve discussed: white, fit, and wealthy- and it turns out there is a large population of people who aren’t those things,” she writes on Bustle.

Anwar is referring to her previous comment on Lammily’s fit body type, and preppy middle class look that suggests a privileged lifestyle.

Although the reactions of both young females and males have been all around positive when show this new doll. In one event, the dolls were given to second graders at St. Edmund’s Academy in Pittsburgh, PA. See their reactions in this YouTube video.



Clare is the Copy Editor of Zap-Ed-News. She is studying Media and Society and English at Hobart and William Smith Colleges and is part of the William Smith Class of 2015.